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Thursday, January 30, 2003

I don't know how to work the Lazy Web, so I'll just post this here.

My pal Amanda and I have just spent the morning trawling the bottom of the interweb trying to unearth some information about NO FRILLS brand products. Remember when you were a kid, there was always that one aisle in the supermarket lined with plain white boxes with the contents spelled out in a gigantic splay of black Helvetica? What happened to those? I know they've mostly been co-opted into cheezy supermarket brands, but why is there *no* information about these minimalist masterpieces to be found on the web? Surely *someone* must collect them?

I'm pretty sure I spied a box in a kitchen scene in Hysterical Blindness but aside from that, these things seem to have vanished. Dishwashing liquid. Tuna cans. Cereal boxes. Oatmeal canisters. We can both recall them so clearly from the 80s; why haven't they been co-opted like every other 80s motif available?

Anyway, the point of all this: find us some generics. Take a picture. Link it, yo. Love ya forever.

Update! 4:25pm! Eureka. Amanda's hubby found this:

And now we know we aren't crazy. At least in this instance.

Posted at 12:01 PM

Comments

001. mike

Ah, the familiar Pathmark "No Frills" logo. It works as an identifier even as it denies being one. Warhol would be pleased.

Posted at 03:44PM on Wednesday, February 05, 2003

002. Heather Kitching

Unbelievable! This was the topic at our dinner table the other evening and a friend pointed the way to this site. We grew up in CT but now live in CA. We were actually pondering the concepts of language/linguistics as I automatically referred to something as the "no frills brand" of something. Native Californians inquired, "what?", and then began the debate: was it only back East? was it only Pathmark? A brief survey with old, high-school friends has yielded the following: it might have been only back East but Stop-n-Shop had it too! Interesting.........

Posted at 04:46PM on Tuesday, October 21, 2003

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