So, I inadvertantly downloaded a knitting magazine's advertising kit, and I've been comparing myself to the reader profile (the info in which must be repeated every other page, my goodness)
Average household income:$73,375
(I think I made a tenth of that last year, ouch!)
Education:94% attended college; 33% completed graduate school
(ahem)
Marital status:75% are married
(um)
Location: Most live in urban or suburban areas
(what's left???)
Employment: 77% are employed; 43% of those are employed full-time
(huh)
Skill level: Expert or above-average knitters.
(I'd like to think I am above-average)
Average number of projects knit per year: 7.5, mostly women’s garments
(ha!ha! or maybe it just seems like I do more than 7? Or that OH NO I KNIT SCARVES FROM NOVELTY YARNS THE HORROR THE HORROR I AM RUINING THE CRAFT!!! AND ON 11+ SIZE NEEDLES NO LESS!!!)
Spending habits: readers spend an average of $122 on yarn for each project and $1,173 on knitting-related materials and supplies per year
(no on the first one, but my god, have I spent that much and yarn and accoutrements?? I have no idea! My $250 key tag is $5 short of being full, but that's just one store! I don't even know anymore. Any yet, my stash is not that big, comparatively. But that's like me saying , I only have 1000 or so records and 100 or so CDs, that's not a lot, isn't it)
I spent so much at the Point sale, but in the dangerous world of RELATIVISM it's not that much 12 skeins! $54! It's bubkes!
I wonder how much the NYC Knit Cruise is, because I AM SO GOING. Between that and the WFMU goes to Sullivan Co with one of my favorite people in tow in 3 1/2 weeks, I'm kinda psyched lately. August is an improvement on things!
Especially since I have a job offer! It's not great but it will keep me busy, it could lead to something (I am hoping corporate head quarters, or Interweb HQ, or the magazine, or what have you, but hey foot in the door, internally recruitedcakes), it's a nice excuse to leave the current job, and it's nice to be wanted! Plus in some way it is a more helping people do something worthwhile job then selling shit. Although I know, I know, diet industry BLAH BLAH BLAH.
And I bought new sneaker, black Converse with magenta edging and lacing HAWT. It was that or lavender Sauconys, oooo!
Posted by rosemary at August 03, 2005 10:48 PM